When a charity loses its online presence, it may lose a huge chunk of its donor base, with some organisations losing hundreds of thousands of pounds of money.
But, what happens when an online charity loses that reputation?
Here are some of the things that can happen when a website goes down.1.
A website becomes a black hole for donors2.
Money is no longer being raisedFor many people, it is difficult to donate online.
A site that once had a big online presence may now be down for good.
A charity may find that they are losing money from a small number of donors because of the loss of their online presence.3.
It can cause the charity to become more expensiveIt is hard to believe that a charity is losing money when a new site has been launched, and a huge donation from a donor may not make it into the bank account for the charity.
However, this could cause the amount of money the charity raises to increase significantly, and they could find themselves facing a further increase in expenses.4.
A sudden change in donation levels can cause a large increase in costsAs a charity tries to raise money online, they can experience a huge increase in fundraising costs.
In the event of a website shutdown, a charity can lose a lot of money in the form of lost donations and increased fundraising costs, even if they have made some significant donations online.5.
The loss of contact and supportA charity’s website could be a source of concern if they are unable to contact their donors.
If they lose contact with the donors who made their donation to the charity, this can make it difficult for them to contact donors who are willing to give more to the organisation.6.
The charity may be unable to find new donorsWhen a charity becomes unable to raise funds online, it can be difficult for donors to give to a charity.
If donors are unable or unwilling to donate, the charity may experience a further drop in donations.7.
The organisation may not be able to use their existing online presence to further their causeThe loss of a large proportion of donors and donors who do not want to give money to a new charity could cause a change in the way the charity does its work.
This could have a negative impact on the charity’s ability to further its cause.8.
A lack of donor engagementThe loss or delay in contacting donors and new donors can lead to a loss of donor interest in the charity and a decrease in the number of new donors.
This can affect fundraising efforts and the charity can have a further decrease in donations as a result.9.
The lack of a trusted partnerIf the charity is unable to maintain their online profile or if they cannot contact donors, then they may be forced to rely on other charities and people they trust for support.10.
An increase in legal expensesA lack of information about the charity or the loss or failure to notify donors may lead to an increase in the cost of providing legal advice and legal assistance to the new donors who wish to give.11.
The need for additional trainingThe loss, or delay, in obtaining a certificate of registration to register as a charity online could have an impact on how the charity has to provide the new donor with information and advice about the new charity’s work.