The following charities are the most trusted in the world, according to a new study by the Charity Navigator.
In total, there are currently more than 4,000 charities that can be trusted by consumers.
“We were very lucky to be able to study the best charities for consumers and assess which are most likely to be a good fit for your needs, your family and your lifestyle,” said Robin Carhart-Harris, senior research analyst for Charity Navigators.
Read more In total, Charity Navigating surveyed more than 50,000 people about their charitable giving habits, spending habits and their family’s financial circumstances.
“We wanted to know what the charities they are choosing to support really are about and whether they’re a good match for consumers,” said Carhart of the study.
“For example, would the charity they are backing be a great match for your family?”
The answer to that question was a resounding “yes.”
“In general, the top charities are more likely to have the highest standards for customer service and support,” said Charity Navigate.
“And they’re also the most likely (to) be able provide a variety of support services.”
The study found that many of the top brands in the charity sector are actually the same brands that people use when buying gifts for their family, friends or loved ones.
For example, over 70% of charities surveyed said they’re good for charities that are about serving the elderly and those with disabilities, and over 90% of the charities surveyed have a social responsibility component.
But what about the brands that consumers actually end up giving to?
“The top brands were all about service and charity, and that’s not the case for most charities,” said charity analyst Jennifer Schott.
“There are a lot of brands that are just about helping people.”
A few brands were also named as being in the top 10 most trusted charities in their sector.
“I think we were really lucky to get all of the brands included in our study,” said Schott, “so the results really reflect what consumers think about the charities and how they think they’re doing.”
These brands are the ones that are likely to deliver the best results for consumers.
And there are many more than just those three categories,” added Carhart. “
You could also go to a local community centre, which is really great if you’re trying to reach a particular demographic, such as the LGBTQ community, or if you want an excellent social service.”
“And there are many more than just those three categories,” added Carhart.
“If you’re looking for an excellent service provider, I’d also recommend that you consider a charity that’s a good candidate for a charitable giving gift, such a charity like the Salvation Army.”Read more